ViacomCBS Announces March 4 Launch Date for Paramount+
Launch Dates Set for International Rollout of Paramount+ in Latin America and the Nordics
Company to Host Investor-Focused “ViacomCBS Streaming Event” and Report Fourth Quarter and Full Year Financial Results on February 24, 2021
ViacomCBS will also bring Paramount+ to international markets with initial debuts in Latin America on March 4, 2021; the Nordics on March 25, 2021; and Australia in mid-2021. The CBS All Access service in Canada will be rebranded to Paramount+ on March 4, 2021, and an expanded offering will be available later in the year.
Our streaming universe is expanding. On March 4, #CBSAllAccess will transform into Paramount+. The service will feature content from the leading #ViacomCBS portfolio of brands, including @CBS, @Nickelodeon, @MTV, @ComedyCentral, @ParamountPics, and more. pic.twitter.com/zGzP6w79vU
— ViacomCBS (@ViacomCBS) January 19, 2021
Additionally, the company will host an investor event and issue fourth quarter and full year financial results for the period ending December 31, 2020 on Wednesday, February 24, 2021. The presentation will deliver a comprehensive overview of the company’s streaming strategy, including Paramount+, Pluto TV, and SHOWTIME® OTT.
A webcast of the ViacomCBS investor event can be accessed in the Events, Webcasts & Annual Meetings section of ViacomCBS’ Investors website (ir.viacomcbs.com) beginning at approximately 4:15 p.m. (ET), following the release of its earnings materials. Virtual doors open at 4:00 p.m. (ET) with early tune in encouraged prior to the start of the event.
The earnings release and materials will be accessible on the Investors home page of ViacomCBS’ website.
A replay of the investor event will be available in the Events, Webcasts & Annual Meetings section of the ViacomCBS’ Investors home page.
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
For more information about ViacomCBS, please visit www.viacomcbs.com and follow @ViacomCBS on social platforms.
Paramount Plus will be a much-expanded rebrand of CBS All Access, the subscription service launched in 2014 that combined live streaming of CBS’ network programming via its 150-plus local affiliates, including NFL games, with a menu of original series, catch-up viewing and library shows. With the relaunch, Paramount Plus will also feature dedicated hubs for ViacomCBS’ core cable properties including Nickelodeon, MTV, BET and Comedy Central, for a total of some 30,000 titles. At present, CBS All Access is believed to have about 8-9 million subscribers.
Paramount Plus will also have an ad-supported component through the CBS live streams and the CBS News, sports highlights and Entertainment Tonight-branded theme channels that complement the mothership Eye on CBS All Access.
It is thought that ViacomCBS will keep Noggin, Nickelodeon’s top-rated subscription-based interactive learning service for preschoolers, operational because of its unique interactive functionality and access to games. However, video content on Noggin, which includes popular preschool programming such as Dora the Explorer and PAW Patrol, will also become available on the rebranded Paramount Plus.
ViacomCBS CEO Bob Bakish has made the build-out of All Access a top priority since the December 2019 merger of Viacom and CBS Corp. The Feb. 24 investor presentation will talk up ViacomCBS’ position with a big footprint in the ad-supported streaming arena with the growing Pluto TV, as well as its subscription bids with Paramount Plus and the standalone Showtime app.
Bakish’s move as articulated in December is to build “a linked ecosystem of differentiated offerings across free and pay streaming.”
ViacomCBS’ lack of a clear streaming plan for Wall Street had been a drag on the stock, which sank to just under $12 as the coronavirus crisis hit the U.S. in March 2020. But news of the Paramount Plus launch date and investor presentation comes as ViacomCBS shares have been climbing steadily. The stock is up 80% over the past six months after closing Friday at $45.30, and up 35% for the year to date.
Shares have no doubt been boosted by recent ViacomCBS distribution deals with virtual MVPDs, notably YouTube TV and Hulu, that promise to beef up the company’s all-important domestic affiliate revenue line. That plus a better-than-expected advertising market and a more ambitious streaming strategy has earned ViacomCBS positive comments from influential analysts in the past few weeks.
“We’ve written positively on our expectations for Paramount+, stating we think the platform can be a winner in the streaming wars given its mix of strong IP, news, and sports,” JPMorgan’s Alexia Quadrani wrote in a note Jan. 12.
Originally published: Tuesday, January 19, 2021 at 19:06 GMT.
H/T: Kidscreen; Additional source: Variety.